Carnival Cruise Line has launched a new print advertising campaign aimed at travel trade publications serving the travel agent community.
The ads emphasize what makes travel advisors special – the transformative guest experiences at sea that can only be delivered by agents who know both their client and the Carnival product.
The campaign blends the brand’s “Choose Fun” and “Travel Agents Rock” themes while highlighting Carnival’s latest product features.
“Carnival is both a true advocate for travel agents and passionate about delivering fun, and this campaign really captures and combines those themes,” said Adolfo Perez, senior vice-president of sales and trade marketing for Carnival. “The ads are playful, eye-catching and engaging, and we think that they’ll resonate with our travel partners and reinforce how important they are to us and to their clients.”
Individual ads position travel advisors as fun facilitators with such headlines as “Travel Agent? More Like Quality-Time Curator” and “Travel Agent? More Like Good-Time Guru.” Other ads touch on how the Carnival cruise experience can change guests with headlines like “Super Serious Kevin Is Now Watermelon Floatie Kevin. Well Played.”
The ad campaign supports a wave of new Carnival product news coming in 2019, including the line’s West Coast expansion and Carnival Panorama updates, previews of Mardi Gras, new Europe itineraries and more.
“We really want to expand the campaign beyond print publications so it can also be a tool for travel advisors to showcase and grow their business,” added Perez.