Carnival Cruise Line has long touted the value of using a travel advisor when booking a cruise vacation, and now that commitment is being intensified through a year-long initiative called WUATA: Why Use A Travel Advisor.
Aimed at helping travel professionals attract new clients and deepen the loyalty of existing clients, WUATA is a multifaceted program with special events that bring clients and industry experts together to promote the travel agent community.
Carnival’s Why Use A Travel Advisor program will feature a WUATA Party (a wordplay on What-A Party) in four cities, social media promotions, contests, exclusive merchandise, giveaways, text alerts and WUATA Word, an innovative crowd-sourced word cloud that will grow throughout the year as the movement expands. Easy-to-use tools are available on GoCCL.com to help agents spread the word to existing and potential clients.
“The proof is in my tattoo that Carnival is deeply committed to the travel agent community, and by introducing WUATA we’ll be able to share our passion so travellers gain a comprehensive understanding of the benefits of using a travel advisor,” said Adolfo Perez, Carnival’s senior vice-president of sales and trade marketing. “Through WUATA, Carnival becomes the first cruise line to dedicate a year-long campaign focused solely on promoting the value of travel advisors, and we’re excited to get on the road to support the growth and success of our agent partners.”
Agents and their clients can opt-in to receive text alerts from the WUATA program throughout the year by texting “Yes” to 1-866-469-8282. The alerts make it convenient to receive updates on new WUATA features and tools added throughout the year, as well as learn about the latest news, contests, offers and participation opportunities that spread the WUATA message.