Capitalizing on the growing popularity of craft beer, Carnival Cruise Lines has entered into an exclusive agreement to offer Tampa-based Cigar City Brewing’s craft beers on all of its Florida-based ships.
Cigar City’s Florida Cracker Belgian-Style White Ale and Invasion Pale Ale will be available on 13 Carnival ships sailing from five Florida ports beginning this week. Combined, those ships carry more than two million guests each year.
The agreement – the first partnership of this magnitude between a craft brewery and a major cruise line – was announced July 13 at an event aboard Carnival Legend at the Port of Tampa.
“Carnival continues to seek high-quality brands to enhance our guests’ experience, and Cigar City Brewing has been rated among the top craft breweries in the world,” said Eddie Allen (pictured on the right with Cigar City Brewing’s national sales manager Joe Burns), Carnival’s vice-president of beverage operations. “Cigar City Brewing craft beers are a fantastic addition to our already extensive beverage menus and will provide our guests a chance to enjoy two delicious and refreshing beers that aren’t available on any other cruise line.”
Allen noted that Carnival also offers its own private label draught beer, ThirstyFrog Red, which is available throughout the fleet.
Carnival has 13 Florida-based ships sailing three- to eight-day itineraries to the Caribbean, Mexico and The Bahamas.