Cruise
Dollar Daze
With the Canadian dollar hitting a 13-year low this week, Canada has just become the travel bargain of 2016 for international visitors who could save as much as 30% on their vacations here. Outer Shores Expeditions' founder and president, Dr. Russell Markel said that: ““Our 2016 inquiries already show that discerning international travellers recognize that they are going to get the most value from their travel budget by exploring Canada this year.” Canada has long had a reputation as one of the most enthralling places in the world to visit and guests consistently rank their...
Growing The Brand
MSC Cruises has unveiled its new global brand positioning, one that builds on the cruise company's core brand heritage, and which was developed to support its the upcoming global growth plan. The cruise company is currently in the midst of a $6 billion investment plan which will double capacity for the company’s fleet and bring seven next-generation ships into service between 2017 and 2022. The company said that the new positioning follows a year-long global consumer research study into vacationers’ needs, perceptions of MSC Cruises’ current products and the brand’s core...
Modern Luxury Lives Here
Celebrity Cruises has unveiled what it's describing as a “bold, new” global campaign using the theme “Modern Luxury Lives Here” and leveraging the iconic “X” in its logo to showcase what it is that makes the cruise line unique. The fully integrated campaign will be visible across all channels, most noticeably on TV, digital and social media. The cruise line's new 30-second and 60-second TV spots, named “Marco Polo,” offer a modern interpretation of the well-known game of call and response from childhood days gone by. The spot transcends the simplicity of the game when...
Catch The Wave With Crystal
It's that time of year again. Yes, Wave Season is here and value-added options abound for those looking to take a cruise. For Crystal Cruises, 2015 was a groundbreaking year as the cruise line unveiled plans for the most significant brand expansion in luxury travel history. Now, the line is kicking off 2016 with the newly introduced “Crystal Exclusive Journeys,” incentivizing discerning travellers to combine their Crystal experiences on the line’s ocean ships, its newly christened luxury yacht and its five upcoming river yachts. For the first time, luxury travellers can...
Cruise and Save With ACV BOGO Sale
It’s wave season Air Canada Vacations’ (ACV) cruise line partners are featuring numerous promotions and incentives for bookings made this month. For a limited time, ACV is adding to the value proposition by offering 50% off flights for the second passenger until Jan. 24 – a savings of up to $250 for clients. All destinations are included and the air discount applies when clients book an ocean view stateroom or higher on a minimum seven-night cruise. Flights can be held with a $100 deposit and are fully refundable up to 30 days prior to travel. Plus, as a reward for booking...
Encore, Royal Caribbean Offer Free Gratuities
Through Jan. 10, Encore Cruises and Royal Caribbean International will be offering free gratuities for first and second passengers, on any 2016 sailing in an oceanview stateroom or higher. This 72-hour sale offer is in conjunction with Royal Caribbean’s “BOGO FURTHER” promotion, which includes a 50% discount for the second passenger, up to US$350 onboard credit per stateroom, 50% reduced deposit and 25% discount for third and fourth...
Something Special From NCL
Norwegian Cruise Line (NCL) has introduced a special bundle offer exclusively for Canadians interested in sailing aboard Norwegian Escape or Norwegian Getaway. Norwegian’s “Air Deal” will allow guests to book their cruise vacation and include flights from Toronto on sailings from Jan. 23 through April 24. Sailing from Miami to St. Thomas, Tortola, and Nassau, Bahamas are available on the new Norwegian Escape, the largest in the NCL fleet. Those interested in exploring the Western Caribbean on Norwegian Getaway will sail from Miami to Ocho Rios, Jamaica; George Town, Grand...
MSC Opens Seaside Sales
MSC Cruises has opened sales for MSC Seaside, the first ship of the cruise line’s “Seaside” generation of ships. Known as “the ship that follows the sun,” MSC Seaside – currently under construction at Fincantieri’s shipyard in Monfalcone, Italy – is set to debut in December 2017 and sail year-round from Miami with a range of seven-night eastern and western Caribbean itineraries. Guests sailing to the eastern Caribbean will visit St. Thomas, the Bahamas and Puerto Rico, while those heading to the western Caribbean will have the chance to explore Jamaica, the Cayman...