Celebrity Edge represents a monumental leap in cruise ship design and innovation, and now, Celebrity Cruises is introducing its most technologically advanced ship in the most technologically advanced way – with the launch of the Celebrity Edge Access Tour app.
Narrated with insights by Royal Caribbean Cruises Ltd. chairman and CEO, Richard Fain, and Celebrity president and CEO, Lisa Lutoff-Perlo, the tour uses binaural audio, soundscaping and 3-D augmented reality technology to give guests ultimate behind-the-scenes access to the story of this groundbreaking new ship.
“This is not your standard museum audio tour. With the new Celebrity Edge Access Tour app, we augmented the reality of the ship with a 3-D tour of the behind-the-scenes stories available right in the palm of our guests’ hands,” said Fain.
“Bringing guests closer to the world than ever before is such a driving-force behind Celebrity Edge – with our innovative outward-facing design, unique new experiences, and world-opening itineraries – and now we’re excited to bring guests even closer to the ship herself,” added Lutoff-Perlo. “And now, the Celebrity Edge Access Tour app will offer guests a behind-the-scenes look at what makes Celebrity Edge truly exceptional, all in breathtaking 12-megapixel clarity.”
The tour showcases more than a dozen of Celebrity Edge’s most innovative spaces, including: The Grand Plaza, spanning three decks at the heart of the ship; the Magic Carpet, the transformative venue is world’s first cantilevered, floating platform that reaches heights of 13 storeys above sea level along the ship’s exterior; Resort Deck; Rooftop Garden; Eden, a unique venue where state-of-the-art design is fused with culinary and entertainment.
Guests can also take a 360-degree peek at the Galley, the Bridge, the Engine Control Room, and the new Edge Launches.
The Celebrity Edge Access Tour app can be downloaded at the Apple App Store and Google Play Store.