Celestyal Names Gregori As VP Brand & Customer Journey
Celestyal has appointed Anna Gregori to the new position of Vice President Brand & Customer Journey.
Gregori brings a wealth of experience to her new role having previously headed up global commercial transformation and marketing teams at Virgin Atlantic Airways Ltd.
More recently she has worked as a Partner at several consultancies and communications agencies where she successfully implemented strategies that transformed them into high-margin strategic marketing firms.
In this newly created position, Gregori’s primary focus will be on building the global brand, one which resonates deeply with consumers and aligns with Celestyal’s ambitious strategic vision.
Drawing upon her expertise in marketing, brand, customer experience and commercial transformation, she will lead the teams to build an optimal brand and product portfolio, creating impactful brand assets and campaigns, collaborating closely with the business and its partners to drive execution at all levels.
Gregori will be based in the U.K. and will report directly to Lee Haslett.