Changes At Club Med Canada

Club Med has announced promotions for members of its senior team.

Amélie Brouhard, currently Vice President, Managing Director of Club Med Canada, will assume the role of Vice President Sales USA and Omnichannel Marketing for Club Med North America.

Brouhard has over ten years of travel expertise in sales and marketing, working in both France and Canada, and she will join the brand’s head office in Miami and will lead the North American division’s commercial and marketing strategies to gain market shares and continue optimizing the customer omnichannel pathway. She has played an integral role in developing key business insights across the Canadian market while also setting the ground for the launch of Club Med’s inaugural Canadian resort, Club Med Québec Charlevoix.

Vincent Giraud will take over Brouhard’s former role as Vice President of Club Med Canada in addition to his North America Sales Operations role.

Giraud is a visionary senior leader with digital and e-commerce expertise who provides exceptional client service experiences alongside strong managerial processes.

He is known for successfully delivering operational results through strategic planning and process simplification combined with cost-effective organization. Vincent will head the implementation of Club Med’s worldwide digital tools to increase sales, contact center conversion rates and customer satisfaction and engagement.

Giraud will also co-create with other North American teams to establish training programs to ensure global sales alignment.

Carolyne Doyon, President and CEO of Club Med North America and the Caribbean, said: “As proven leaders in the organization, the team’s transition comes at a pivotal time for Club Med. As a brand, we have rapid expansion plans – with 16 new resort openings plus 10 renovations and extensions of existing resorts between now and 2023 – and Vincent and Amélie will have key roles in the evolution of our portfolio.”

Brouhard observed: “Travel is reaching its turning point within the North American market and over the last few months, Club Med has seen a reinvigoration for revenge bookings, trending to more than a 30 per cent increase versus 2019. We are well-equipped to accommodate pent-up demand and I’m confident that Vincent and his team will continue to position our travel partners at the centre of our strategies and work hand-in-hand with them to meet the ambitious goals we’ve set for the Canadian market.”

As for Giraud, he said: “We look forward to welcoming Canadians back to our Club Med resorts in the coming months as we begin to see the travel tides shift. I’m thrilled to come into this new role and take on the challenge of finding synergies and efficiencies to generate customer satisfaction and drive sales. As always, we appreciate our business partners for their unwavering support over this difficult time. I look forward to continuing the journey with them, our partners and guests.”

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