Crystal Cruises reports that Gregg Michel has resigned as president, effective October 15, and cruise industry veteran Edie Bornstein will join the Los Angeles-based line as its new president and chief operating officer on October 16.
Bornstein brings to Crystal more than 30 years of experience in the global cruise, travel and technology industries.á She was senior vice-president of marketing and sales at Azamara Club Cruises, where she worked from 2009 until recently. It was under her leadership that she and her team re-launched the young brand as Azamara Club Cruises.
Previously, Bornstein was vice-president of business development and strategic partnerships for Carnival Cruise Lines, and has also served as a senior officer at Cunard and Seabourn Cruise Lines, where she developed strategic plans and led partnerships with several respected luxury brands.
Prior to her in-house positions with the cruise lines, Bornstein was vice-president of cruise and specialty sales, marketing and customer support for Amadeus Global Distribution System. At Amadeus, she was instrumental in the implementation of automation solutions for the cruise industry and numerous other projects.
Michel joined Crystal Cruises as senior vice president, finance and administration in 1988 and was promoted to president and chief operating officer in 2001. A past chairman of CLIA (the Cruise Lines International Association), Michel has helped develop safety and security policies for the industry during his role as part of CLIA\’s Executive Committee.