Cheapflights takes on Momondo identity

Some big changes for Cheapflights. The company has announced that it is adopting the name of its Danish travel search site subsidiary, momondo, as its new corporate identity. The move reflects the company’s long-term strategy to further develop its geographical presence in non-English-speaking markets and to build the momondo brand to help the group expand into future new products. As well, the company unveiled the latest phase in its international expansion program with the roll out of a new presence in South Africa — . The new launch builds on the early success of its dedicated Australasian site — , which has seen more than a 50% growth in sales and visitor numbers over the past year. The international expansion of the momondo brand also continues at pace with the launch of a Romanian site . As well, the company is further strengthening its board of directors with the appointment of Thorvald Stigsen, founder of momondo and its B2B technology precursor, Skygate Media. Stigsen brings 20 years of travel industry, technology and entrepreneurial expertise to the board. Hugo Burge, CEO momondo Group, commented, “We are passionate about helping to bring the world together through better travel search and inspiration. It has been great fun working with Thorvald over the last few years. He has a superb understanding of what it is to bring brand, technology and product together. It is a great pleasure to welcome him to the Board and, in addition, we believe that using the momondo brand at the Group level will help us in our plans to grow the brand and business internationally.” For his part, Stigsen observed, “It’s extremely exciting to join the board and be part of momondo’s expansion. I love the core vision of the company — that an open world is a better place — and I believe we can democratize travel with our comprehensive search. The group has an incredible momentum and the travel space offers so many opportunities. It’s great fun.” The parent company, momondo Group, will continue to be based in London with the Danish meta-search operation retaining its base in Copenhagen. The Group will maintain its complementary brand strategy. Burge added, “The Cheapflights name has high levels of recognition and resonance amongst users in our established English-speaking markets, where we will continue to invest for growth. But as we move forward into new, non-English-speaking markets we relish the opportunity to develop the momondo brand; a name that will also enable the group to introduce a broader palette of useful tools to help travellers everywhere.”

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