Checking In On Alliances
Palladium Hotel Group and Wyndham Hotels & Resorts have checked in a new strategic alliance. As part of the venture, 14 all-inclusive TRS Hotels and Grand Palladium Hotels & Resorts in Mexico, Dominican Republic, Jamaica, and Brazil are now part of Wyndham’s Registry Collection Hotels — a collection of high-end luxury resorts.
Speaking with Travel Courier during a recent launch event at Grand Palladium Costa Mujeres Resort & Spa, Jesús Sobrino, CEO of Palladium Hotel Group, which is one of the largest Spanish hotel companies, and Lisa Borromeo Checchio, Chief Marketing Officer of Wyndham Hotels & Resorts, which has more than 8,900 hotels in over 95 countries, said the alliance benefits both companies.
“What we are getting as Palladium from the alliance is stronger muscle to reach even more countries or more markets. We work within the United States and Canada, North America, it’s one of the main markets already, but with Wyndham we will be stronger in those two markets,” said Sobrino. “By aligning our teams and joining as a sub brand with the Registry Collection, what we’ll do is actually increasing our reach. We are increasing our power of distribution.”
By joining the Registry Collection, Sobrino said that Palladium will have access to almost 100 million Wyndham Rewards loyalty program members while maintaining the brand recognition that TRS Hotels and Grand Palladium Hotels & Resorts have in the marketplace.