In the thick of the pandemic, Playa Hotels & Resorts was planning ahead for brighter days in the travel industry. Fresh off launching a new partnership with Wyndham Hotels & Resorts, Sr. VP of sales and marketing Dean Sullivan says those efforts are now paying off.
“At the height of COVID when pretty much everything was shut down, we’re developing a brand because we knew this day would come,” Sullivan told Travel Courier following the ribbon cutting ceremony for the newly-launched Wyndham Alltra Cancun. “We got through it and quite frankly we flourished.”
The concept behind the new Wyndham Alltra brand is all about delivering “All-Inclusive Travel for All.”
Debuting with the 458-room family friendly Wyndham Alltra Cancun and the 287-room adults only Wyndham Alltra Playa del Carmen — previously Panama Jack properties — the goal is to expand to other destinations as well.
For the full story, check out this week’s issue of TRAVEL COURIER.