Cruisers should get their Fins Up and shakers of salt ready, as the first-ever floating Jimmy Buffett’s Margaritaville restaurant and 5 O’Clock Somewhere Bar will soon set sail onboard the all-new Norwegian Escape.
Norwegian Cruise Line Holdings CEO Kevin Sheehan announced the news at a company-wide event, with the help of a very special guest – the legendary Jimmy Buffett who performed for the crowd. Norwegian’s exclusive partnership with Margaritaville Holdings LLC extends to Norwegian’s island destinations including the new Harvest Caye in Belize and Great Stirrup Cay, Bahamas, as well as other ships in the fleet.
“Jimmy Buffett is an icon who embodies the island lifestyle and his Margaritaville lifestyle brand which includes restaurants and bars in its portfolio is a perfect fit for Norwegian Cruise Line and the incredible new Norwegian Escape, that will sail the Caribbean and offer our guests the first and only Margaritaville experience at sea,” said Sheehan. “We are more than thrilled to form this exclusive partnership with Jimmy and his talented team and we know our guests are going to love the new tropical experiences.”
Norwegian Escape’s Margaritaville restaurant and bar will embody that essence of escapism with a laid back atmosphere inspired by the lyrics and lifestyle of Jimmy Buffett. Nostalgic island moments will come to life with a menu that invites guests to take a bite out of paradise with signature items like the Cheeseburger in Paradise and Who’s to Blame Margarita. This venue will be one of Escape’s complimentary dining outlets. In addition to the restaurant, Norwegian Escape will sport the 5 O’Clock Somewhere Bar, a music venue and outdoor bar on The Waterfront, featuring live nightly performances.
“This partnership is a perfect match between two brands that celebrate escapism, relaxing and having fun,” said John Cohlan, chief executive officer of Margaritaville. “Opening our first Margaritaville at Sea on Norwegian Escape will be a huge milestone for our company. We can’t wait to bring the Margaritaville experience to Norwegian guests and let the floating ‘fin’ begin.”
Along with the venues on Norwegian Escape, the partnership also includes Margaritaville-branded food and beverage locations on Norwegian’s new island destination in Harvest Caye, Belize, set to open in fall 2015 and a 5 O’Clock Somewhere Bar on Great Stirrup Cay, Bahamas, planned to also debut in 2015. In the future, the partnership will extend to other ships in the fleet.