Travel Agent Appreciation

Choice Hotels Celebrates 25 Years In Canada

Choice Hotels Canada is celebrating its 25th year of business in Canada.

The company was officially formed on June 21, 1993, through a 50/50 joint venture between Choice Hotels International and Journey’s End, with the company starting with 173 hotels across the country, including the Comfort, Quality and Econo Lodge brands.

Today, Choice has over 340 franchised hotels currently open or under development and 10 different brands covering categories from extended stay to upscale.

Even prior to the formal arrangement in 1993, Choice had a longstanding history in Canada. In 1955, the first Quality Court, an early iteration of a Choice hotel, opened in Summerside, PEI.

This property continues to operate in the Choice Canada system today as the Quality Inn & Suites Garden of the Gulf.

Choice’s well-known Comfort brand also entered the Canadian market in 1989, followed by the introduction of Econo Lodge in 1990.

Brian Leon, president, Choice Hotels Canada, commented that: “As a company, we take great pride in our success, both globally and within our market, where we have grown substantially in the past 25 years.”

Leon continued: “We have been leaders in innovation and guest service, and the Choice Privileges rewards program has consistently been named one of the best. I am so proud to be part of such a wonderful company and look forward to continuing to work with properties that provide the support, service and amenities today’s travellers are looking for.”

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