CHTA Launches ‘One Caribbean Family’ Initiative
The Caribbean Hotel and Tourism Association (CHTA) has launched a booking initiative that allows hotels across the region to help those who have been adversely impacted by Hurricanes Irma and Maria while also highlighting that more than 70% of Caribbean destinations have not been affected and are ready to welcome visitors as usual.
CHTA’s “One Caribbean Family” movement has been developed to help the vital tourism industry get back on its feet and will serve as a hub for hotels, travel advisors and tour operators who would like to make a contribution through guest bookings. Donations made through the initiative are sent to the Caribbean Tourism Recovery Fund managed by Tourism Cares, a non-profit organization which has partnered with CHTA to anchor the tourism industry’s hurricane recovery efforts in the Caribbean.
“We want to show our solidarity with the Caribbean countries affected by these storms, not just in words but with actions that can bring relief to those in need,” said Karolin Troubetzkoy, president of CHTA and executive director of Anse Chastanet and Jade Mountain resorts in St. Lucia. While encouraged by the initial pledges of support for the One Caribbean Family initiative by some of the region’s hotels and international tour operators and travel advisors, she would like to see more Caribbean hotels and trade partners come on board.
“How can any hotel or hotel chain in the region and our trade partners feel good about securing incremental business as a result of hotel closures due to hurricanes?” asked Troubetzkoy. “While this may sound idealistic, the need to come together and act as one Caribbean tourism family has never been greater.”
The CHTA President applauded tourism industry partners who have launched fundraising initiatives of their own, but hopes these will not deter them from also participating in the One Caribbean Family initiative.
“To bring aid to the countries and the people who were affected will be an enormous task, and the One Caribbean Family initiative is a unique way to spread the good word that most of the Caribbean is open for business while helping those destinations most in need,” she said.
Troubetzkoy is leading by example, with her company pledging to donate up to $50 for each booking for travel between Oct. 1 and Dec. 19, 2018.
“We started this pledge for direct reservations and bookings through our travel advisors,” Troubetzkoy said, “but now we are also including some wholesalers who will match our donation.” Guests wishing to make additional contributions to the fund will receive resort credits up to $250, depending on their contribution.
Hotels and tourism trade partners interested in participating in the One Caribbean Family promotion and support campaign should complete the pledge form at https://chtaforms.weebly.com/one-caribbean-family-form.html. Participating hotels and trade partners will be showcased online and through a public relations and social media campaign.
Donations are tax deductible where applicable and can also be made directly online at http://www.tourismcares.org/caribbean or by check payable to Caribbean Tourism Recovery Fund c/o Tourism Cares, 20 Vernon St., Norwood, MA 02062, USA or by donating securities. Questions may be addressed to [email protected].
For travel updates, visit http://www.caribbeantravelupdate.com.
