Here are some of the best supplier deals to celebrate Travel Agent Month

The month of May marks Travel Agent Appreciation Month! This month-long observance is dedicated to recognizing and honouring the hard work and dedication of travel advisors across the country.
From exclusive events, to fun contests and initiatives organized by industry associations and travel suppliers, here are some of the best incentives for agents this month.

Azamara Cruises

During the month of May, Azamara Cruises will celebrate their valued travel advisors with tools, incentives and weekly promotions.

At the heart of this year’s Travel Advisor Appreciation Month is the launch of Azamara’s new Alaska Educational Program, now available on the Azamara World Academy platform. This specialized training is designed to equip advisors with in-depth knowledge of the Alaska region ahead of Azamara’s much-anticipated return to Alaska in 2026.

Through informative programming, travel advisors can earn the Azamara Cruises Expert badge after graduating from the first three chapters and then become a certified Azamara Cruises Alaska Specialist after completing chapter 4. For advisors who complete the new Alaska course on Azamara World Academy, a variety of benefits will be available to them including:

  • AWA Alaska + CT chapter Graduate = additional $100 BC on any booking within 30 days of graduation
  • Additional CLIA Credits
  • Each week one lucky travel advisor will win a special gift by sharing a photo of their Azamara Cruises voyage or their client’s voyage on the Azamara Alliance Travel Partner Group Facebook page
  • The first 100 graduates will receive a Destination Immersion® Elevated commemorative pin
  • Certificate and new logo with “Alaska Specialist”

Plus, through the end of May, travel advisors can earn Double Group Amenity Points on select sailings – click here for more details. Travel advisors can discover all the benefits of Azamara World Academy and the Alaska and Alaska Cruisetour Chapter by visiting https://connect.azamara.com/world-academy.

CIE Tours

This Travel Advisor Appreciation Month, CIE Tours, tour operator for guided vacations to Ireland and Britain, is celebrating its community of trusted agents with a monthlong series of special giveaways and access to year-round discounts.
Grand prize getaway: Trip for two to Spain
Leading the monthlong celebration, CIE Tours will award a grand prize getaway to one advisor and companion on its nine-day Best of Spain tour. The tour makes stops in Madrid, Seville, Granada, Valencia, and Barcelona. Highlights range from an electrifying flamenco performance and a visit to the Alhambra Palace to wine tasting at a fourth-generation family-owned vineyard (up to $7,000 value). Advisors can enter to win by completing the online form by [11:59pm] on May 6, 2025. The winner will be announced and notified on Travel Agent Day on May 7, 2025. The tour must be booked by Dec. 31, 2025, and redeemed by Dec. 31, 2026.
Daily $100 gift card drawing
For every CIE Tours vacation booked for clients between May 1-31, 2025, travel advisors will be automatically entered into a daily drawing for a chance to win a $100 e-gift card.
Travel agent appreciation all year long
CIE Tours’ love and appreciation for the advisor community continues beyond May. Advisors can enjoy 30% off guided vacations, which extends to companion reservations sharing the same room. The offer also includes the company’s All-In Inclusive Advantage, whereas everything noted within the itinerary including excursions, accommodations, most meals, and transportation, is listed in one upfront price. Travel must be booked by Dec. 31, 2025, for travel by Dec. 31, 2026.
To learn more about CIE Tours’ Travel Advisor Appreciation Month offers, giveaways, or to review terms and conditions, visit  https://www.cietours.com/advisor-perks. For questions, contact the team via online chat at cietours.com or by calling 800-243-8687.

Collette

In recognition of the dedication and hard work of travel advisors, Collette has planned a series of initiatives and events, including:
  • Social Media Marketing via Rallio: Collette recently joined the Rallio platform, offering dozens of social posts to advisors with their call to action.
  • Collette Connection: Advisors can order Collette brochures and send them directly to their clients with a letter personalized with their call to action — for free. The new Italy and British Isles brochures join the growing offering.
  • Travel Advisor Network (TAN): Daily giveaways, events, etc. This is the main place where everything is happening for the month and where Collette reveals “insider” info throughout the year.
  • Travel Advisor Portal: Enhanced resources and tools available on the Collette advisor portal.
  • Business Development Managers: Personalized support from Business Development Managers who are focused on helping advisors to grow their business.
  • Collette University: Access to quick comprehensive learning modules aimed at empowering advisors.
  • Marketing Resources: A suite of marketing materials designed to help advisors promote their services effectively.
  • Just-for-Advisors Virtual Events & Flash Chats: Interactive virtual events and flash chats tailored specifically for travel advisors; including a Travel Advisor Chat on May 29th!
  • 50% off Air Sale Offer Extension: Access to the current Air Sale Offer, being extended through May 30.

Check out Collette’s Travel Advisor Portal and Travel Advisor Network throughout the month as they celebrate advisors in a big way.

Exodus Adventure Travels

Exodus is celebrating its incredible travel advisor partners with a brand-new reward: the Book Three, Go Free incentive!

Travel advisors can sell the adventures they love and earn the chance to experience them firsthand.

Book just three passengers on any Exodus small group guided tour departing before September 30, 2025, and you’ll earn a free spot on an unforgettable Exodus journey—valued up to $3,000 CAD.

Scenic

Throughout May and June 2025, a series of incentives and exciting opportunities will be offered to all travel advisors across Canada, as a heartfelt thank you for their commitment. 

Rewards and incentives include: 

Gift cards  

Canadian travel advisors can earn a Mastercard® prepaid gift card with every Scenic Luxury Cruises & Tours and Emerald Yacht Cruises booking made until May 31, 2025. 

  • $100 prepaid gift card for every qualifying 2025 Scenic River cruise booking. 
  • $100 prepaid gift card for every qualifying Emerald Yacht Cruise 2025-2026 booking. 
  • $250 for every qualifying Scenic Eclipse 2025 and 2026 ocean cruise booking.  
  • Once the booking is made and deposited, enter the details into the form here (deadline: 5pm PST on June 6, 2025). 

For full details, download the flyer and start booking today.   

 Bonus commission   

Canadian travel advisors can earn an additional 2% bonus commission on: 

    • Scenic and Emerald River Cruises 2026 Europe River Cruise bookings (excludes Portugal) made until June 30, 2025. Full details can be found here. 

 Canadian presence 

Founded in Australia, Scenic Group has established a strong presence in Canada, with its head office located in Vancouver, British Columbia. The company employs over 60 people across the country, including an all-Canadian Contact Centre dedicated to supporting both travel advisors and guests. By leveraging global expertise alongside a local presence, Scenic Group is able to deliver high-quality service and support tailored to the needs of Canadian travellers.     

For further information contact your local Business Development Manager or email [email protected]. 

Sunwing

Throughout the month of May, Sunwing will be giving away a prize a day, for a total of 31 prizes, plus up to 8X STAR Points when advisors book their clients at 50+ resorts. Prizes include several 7-night hotel stays at properties in popular sun destinations, including Mexico, Jamaica and more, plus gift cards ranging from Indigo to President’s Choice, Petro Canada and The Keg.

For every eligible booking advisors secure by May 31, 2025, they will be entered into the prize draw. Each Monday, the winners from the previous week will be announced on the Sunwing Vacations Group – Travel Advisors Facebook page.

Uniworld

Uniworld Boutique River Cruises is celebrating Travel Advisor Appreciation Month this May with a special incentive designed exclusively for its valued travel advisor community.

For every new 2025 Uniworld booking made between May 1–31, registered Canadian travel advisors will receive a CAD$50 e-Gift Card. Advisors can still help their clients experience Uniworld’s signature all-inclusive luxury in 2025, with various savings currently available for repeat guests.

From May 1-31, 2025, registered Uniworld Travel Advisors can earn a CAD$50 e-Gift Card for every new 2025 cruise booked, using the promo code “TAI2501-C” in Canada.

Viking River Cruises

Now through May 31, 2025, Viking is offering a $100 bonus per booking on their Viking Rewards Card to graduates of the Viking Travel Advisor Academy.

This incentive applies across all product lines—river, ocean, expedition, and Mississippi sailings—with no need to manually track bookings. Advisors simply need to visit viking.com/advisor and:

  • Successfully complete the Viking Travel Advisor Academy by logging into the TA Portal and becoming a Viking Certified Expert
  • Click on Viking Rewards and successfully complete the registration process to qualify

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