Citizen Relations has been named the new Agency of Record for Rocky Mountaineer and will be handling its public relations across North America.
“We selected Citizen as our new PR agency for their creativity, innovation and strategic work in the travel sector,” says Shannon Kidd, senior manager of Global Communications for Rocky Mountaineer. “With the rapid growth of our company and the changing landscape of PR, Citizen brings us unique capabilities in the strength of their corporate and consumer divisions and a fully integrated team across North America.”
Rocky Mountaineer adds to Citizen’s fast growing travel and tourism practice. In December of 2013, it was named the North American AOR for Travelocity and the agency continues to have a long and successful relationship with Princess Cruises. Citizen Relations also counts Destination British Columbia among one of its longest standing clients.
The Rocky Mountaineer account will be managed out of Citizen’s Vancouver office with support from Toronto, Montreal, Orange County and New York.