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CLIA develops tool kit for agents, clients

The Cruise Lines International Association (CLIA) has released a Cruise Industry Safety Tool Kit for travel agents and their clients. First distributed at cruise3sixty, the industry’s annual conference in April, the kit is available on CLIA’s web site, The kit was designed to provide agents a turnkey package of materials with safety information and advice to be used to educate and reassure prospective cruise clients. It highlights the industry’s excellent record and commitment to safety, describes cruise ship safety policies and procedures, as well as new global safety initiatives and suggests answers to questions clients may ask. It also offers safety tips for cruise passengers and several videos on cruise ship safety procedures featuring industry experts. “Cruising is extremely safe and the safety of passengers and crew is our industry’s number one priority,”says CLIA president Christine Duffy. “The global cruise industry is taking numerous steps to foster a safe and secure cruise environment for the millions of passengers and crew who sail on cruise ships every year. This kit is one important way to help agents address the questions or concerns their clients may have about safety at sea.”(

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