CLIA Enhances 2016 Membership Benefits


Cruise Lines International Association (CLIA) is offering a host of new benefits for its 2016 Agency and Individual Agent Membership (IAM) programs.

As a thank you to members, CLIA has introduced a special Valentine-themed promotion. The “CLIA Loves Agents” initiative gives CLIA-member travel agencies five chances to win a $100 American Express gift card when they enroll for 2016. Those enrolling by Feb. 15 will be entered in a random draw to win one of the five cards.

Last year, CLIA surpassed its North American goals and enrolled more than 9,000 travel agencies and 18,000 individual travel agent members.

Based on member feedback, CLIA launched a new EMBARC (Enrolled Member Benefit And Recognition Card) ID, formally known as the CLIA Card, the official credential of the cruise industry and exclusively for CLIA Individual Agent members. The new EMBARC ID has been refreshed and rebranded to guarantee that CLIA members will be recognized throughout the industry.

With more than 200 benefits associated with the EMBARC ID, CLIA says members will have the most relevant and up-to-date offers the cruise industry has to offer. New benefits will also be added throughout the year.

CLIA members receive priority confirmation on fam trips, seminars at sea and ship inspections on CLIA Cruise Line Member ships with the EMBARC ID. Members also obtain commission privileges and personal travel benefits with a variety of travel suppliers, including air consolidators, rental car companies, hotels, resorts, attractions and CLIA Global Cruise Line Members. A description of more detailed benefits can be found at

“CLIA Agency and Individual Agent Membership provides increased credibility and is a must for travel professionals in the cruise industry,” said Charles Sylvia, VP, membership and trade relations. “Leveraging CLIA membership is key to setting yourself apart from the competition.”

Agents can discover the power of 2016 CLIA Individual Agent Membership by joining a webinar on Feb. 11 at 1 p.m. EST. To register, click