Collette launches new travel advisor loyalty program

Collette has launched its new Travel Advisor Loyalty Program — a tiered initiative designed to recognize and reward the travel advisors who help create exceptional travel experiences for their clients.

Built exclusively for advisors across North America, the program reflects Collette’s continued investment in the travel advisor community through meaningful benefits, recognition and support designed to help grow advisor businesses.

The program features four tiers: Bronze, Silver, Gold and Platinum, with earnings and benefits beginning on January 1, 2027.

As advisors build premium travel experiences for their clients, the new program provides opportunities to earn recognition and unlock additional benefits based on qualifying traveller revenue.

Benefits increase each tier and include access to advisor travel benefits, to training opportunities, enhanced support, professional recognition and business-building resources designed to help advisors achieve long-term success.

Of note, the benefits are cumulative, allowing advisors to enjoy the advantages of each tier as they progress through the program.

Jaclyn Leibl-Cote, President and CEO of Collette, observed that: “Travel advisors are at the heart of our business and play an essential role in helping clients discover the world with confidence.”

And Leibl-Cote continued: “The Travel Advisor Loyalty Program is our way of recognizing that partnership and investing in advisor success. We designed this program to celebrate achievement, support growth, and provide meaningful benefits that help advisors continue building their Collette business.”

Travel advisors are entrusted with delivering exceptional service to their clients, and partnering with a premium guided travel company like Collette helps ensure every journey meets those high expectations. The new program provides advisors with a clear pathway to recognition as their business grows. As advisors reach new revenue thresholds, they unlock higher tiers and carry their highest earned status into the next calendar year.

Collette has launched a dedicated landing page for advisors and is hosting a virtual event that provides an in-depth look at the program, including tier qualifications, benefits and key milestones.

Advisors can explore the full program details and learn how participation can support their business goals in 2027 and beyond.

The introduction of the Travel Advisor Loyalty Program is the latest example of Collette’s commitment to supporting advisors with the tools, resources and expertise needed to deliver premium guided travel experiences.

For more, go to www.gocollette.com .