Come Back New With Princess


Travel agents who complete the latest Princess Academy training course from Princess Cruises, will not only learn all about how passengers can “Come Back New,” but may get a chance to find out for themselves with a new cruise sweepstakes.

The Princess Cruises Come Back New Academy Sweepstakes offers the opportunity for a lucky agent to win a seven-day Caribbean cruise for two aboard Regal Princess, including airfare, dinner for two at one of Princess’ specialty restaurants, such as the Sabatini’s or the Crown Grill, and a $100 Lotus Spa credit. All agents who complete the just-launched “Come Back New” course in the Princess Academy training program before March 31 will be entered into the sweepstakes.

“Princess Academy always presents agents with valuable educational opportunities and a rewarding program, but it isn’t too often that agents can also win a cruise just for completing a course,” said Jan Swartz, Princess Cruises president. “We want to make sure our travel partners have the most up to date information about our new marketing campaign, so this course was designed to familiarize them with all the details of Princess’ focus on meaningful travel, and how agents can use it to increase their business.”

The Come Back New course on Princess Academy takes agents through the line’s research that indicated that passengers want a rich cruise experience that can transform and enrich their lives. Agents can learn from a variety of examples showing how Princess delivers a more meaningful travel experience by bringing on board the color, culture and flavors of destinations visited. The course will help agents differentiate the brand from the crowded cruise conversation and grow their Princess business.

Come Back New is supported by a $20-million marketing program – the company’s most extensive ever – and offers a full range of materials for travel agent use, to complement the campaign’s national television, online, radio and print advertising.