Costa Takes The Lead In China

The Costa Serena made its maiden call at the Shanghai Wusongkou International Cruise Terminal recently, joining the Costa Atlantica and Costa Victoria in homeporting out of Shanghai year-round. The launch event was attended by Buhdy Bok, President of Costa Asia, Costa Cruises Pacific & China, and distinguished guests from the local government, trade partners and media.
With the arrival of the Costa Serena, the cruise company has increased its capacity in the region by 74%, satisfying the rapidly growing demand and further enhancing its position as a leader in the Chinese market.

Michael Thamm, CEO of Costa Crociere S.p.A., observed: “The addition of Costa Serena reinforces Costa Cruises’ leadership position in China’s fast-growing cruise market. According to the current analysis by the CLIA, Costa Cruises occupies the leading position in the cruise market with four out of ten reservations made for Costa ships. After 9 years of successful operations and explicit support and encouragement from the Chinese government, Costa Cruises will continue to expand its offerings and satisfy the demands of the China market.”

Buhdy Bok, president of Costa Asia, Costa Cruises Pacific & China, stated: “Costa Serena brings a taste of Italy tailored to maximize the luxury for our Chinese guests. Our success in China has come from expanding on the enjoyment of our guests onboard. The support from our prominent partners and local authorities here in Shanghai has been instrumental to our incomparable growth and we are grateful for their invaluable assistance.”
Bok also took the opportunity to announce that Costa will add a new ship to its fleet in China by April, 2016, with the arrival of the Costa Fortuna.

Set a course to http://www.costa.it for more.