The Croatian National Tourist Board has unveiled its new marketing campaign, Croatia 365, with a pilot program that aims to strengthen brand awareness by focusing on authentic products and experiences offered during pre- and post-season in Croatia.
The program, Croatia 365, is based on 22 destinations within the country and focused on six different themes (culture, gastronomy and wine, cycling, business trips, wellness and health, active holidays) aimed at building year-round tourism.
Ina Rodin, director of North America for Croatian National Tourist Board, commented: “As we have previously seen, this market already responds well to year-round travel initiatives and we feel that this campaign provides a wonderful opportunity to further the efforts of Croatia Tourism and effectively engage the North American market.”
The new initiative is designed to position Croatia as a country that offers special, authentic and attractive tourism products outside the main tourist season to ultimately extend the tourism season and increase tourist traffic. In implementing this new program, Croatia hopes to cater to special interest markets by presenting them with customized travel options geared toward their specific preferences.
The implementation of the pre- and post season concept will happen in several phases, starting from the post-season 2014, followed by a full implementation in 2015. A new sub-page has been added to the Croatian National Tourism Board’s main web site, “Seasons” and it identifies six product lines across all the 22 destinations.
For more, go to http://croatia.hr/en-GB/Homepage .