Crystal has launched a new website offering agents and their clients more tools than ever to create, plan and book the precise Crystal vacation they wish.
Encompassing the global voyages and details of onboard highlights across all of its brand extensions – Crystal Cruises, Crystal River Cruises, Crystal Yacht & Expedition Cruises, Crystal AirCruises and Crystal Luxury Air – the new design delivers an optimal digital experience across all devices whether desktop, tablet or phone.
The company worked with MRM//McCann on an overarching design and functionality that focuses on ease of use, intuitive features, illustrative aesthetic and more navigation choices for travellers. Crystal also collaborated with American Eagle to develop a “mobile first” e-commerce platform and to architect a modern guest digital experience with extensive integrations through the guest travel experience.
“Crystal is known for offering our guests a luxurious experience aboard all of our ships, with numerous choices that allow them to make their experience exactly what they want with impeccable service at every turn. We are thrilled to bring this philosophy to our website, which is often the first point of contact for travellers, making the Crystal Experience pleasant and enticing from the first click,” said Carmen Roig, Crystal’s senior vice-president of marketing and sales. “Every facet of the Crystal Experience is showcased beautifully throughout this new format, creating an immersive, illustrative adventure for travellers before they’ve even booked their voyage.”
Upon visiting the new CrystalCruises.com travellers will find a sleek, sophisticated aesthetic highlighted by high-resolution imagery and videos to fully illustrate the travel experiences and potential adventures that await them.
Users can explore the World of Crystal in broad strokes or specifically narrow selections with precision based on destination, embarkation date, duration, specific ship, theme programming or special offers. Additionally, day-by-day itineraries may be viewed in different ways (by map or list) depending on preference including voyage details with straightforward fares. Interactive maps give users the ability to view complete itinerary details and zoom to explore individual ports.
Users can also find specs and features of each ship, deck plans, suite floor plans and design imagery, details of the numerous dining venues and enrichment spaces and programs.