The Canadian Tourism Commission (CTC) is getting a new corporate identity: Destination Canada.
Maxime Bernier, Minister of State (Small Business and Tourism) (Agriculture) announced the move at Rendez-vous Canada 2015 in Niagara Falls. According to officials, Destination Canada represents the dynamic campaigns and programs used to distinguish Canada as a competitive global destination. The CTC will use Destination Canada instead of Canadian Tourism Commission whenever doing business at home and abroad.
Bernier also highlighted the government’s continued commitment to promoting Canada as a top tourism destination, including a new initiative, in partnership with the tourism sector, to promote Canada to travellers from US leisure markets. Prime Minister Harper recently announced that the CTC will receive additional support of $30 million over the next three years for the major new marketing campaign.
“Our government is committed to fostering economic and people-to-people ties by making it easier for travellers to come to Canada. Whether for business or tourism purposes, we are focused on making Canada a destination of choice for travel,” said Bernier. “The small and medium-sized tourism businesses that participated in Rendez-vous Canada this year are proving intrinsic to our success in this regard. The many travel facilitation measures that our government has implemented ensure that visiting Canada is easier, more efficient and more affordable.”