The Caribbean Tourism Organization (CTO) has declared 2018 the “Year of Wellness and Rejuvenation” in the Caribbean.
The CTO’s Secretary General Hugh Riley (pictured) announced the theme for next year at a news conference in Toronto on Monday (Nov. 13) as part of the program for Caribbean Week Canada 2017.
With wellness and rejuvenation being important aspects of the Caribbean tourism product offering, the CTO is encouraging member countries and private sector partners to plan and organize events and activities around the theme that will appeal to consumers, travel agents and tour operators.
“For those who focus on renewing body and spirit, the options are virtually endless; from beachfront workouts and yoga retreats, to wellness resorts and spa treatments, the notion of being rejuvenated in the Caribbean is one more reason to let us pamper you in 2018,” said Riley.
“The region’s diverse tropical landscape with mountain ranges, valleys and volcanoes, provide excellent opportunities for a variety of ages and physical abilities. Individual trekking, group hiking, health walks, fun-runs, marathons and a range of water-based health-related activities are held throughout the year in our CTO member-countries.”
The global wellness sector is a $3.72 trillion industry, according to the Global Wellness Institute, a Miami, Florida-based non-profit-making organization.
The 2018 Caribbean Year of Wellness and Rejuvenation will be promoted through social media and traditional media channels and will create opportunities for travellers and holiday planners to share their experiences and ideas of how to welcome visitors to the region for wellness and rejuvenation.
Through the campaign, CTO, its member countries and private sector partners will highlight the Caribbean as the leading choice for wellness and rejuvenation.