Curious George Takes a Bite Out of the Big Apple


NYC & Company, New York City’s official tourism, marketing and partnership organization, has introduced Curious George as its sixth Official NYC Family Ambassador, a joint effort with NBC Universal, Houghton Mifflin Harcourt (HMH) and PBS KIDS.

As part of the year-long collaboration, adventurous explorer Curious George will encourage family travel to the city’s five boroughs by highlighting New York City as a family friendly destination. In 2013, New York City welcomed an estimated 16.7 million family visitors, a 3.1% projected increase over 2012, contributing approximately US$16.5 billion in direct spending to New York City’s economy. Since the launch of the Family Ambassador program in 2009, family visitation to New York City has grown by 26.5% and currently comprises 30.8% of total visitation to New York City.

“With the help of the Official NYC Family Ambassador, Curious George, we are pleased to welcome even more families to discover the endless urban activities in New York City’s five boroughs,” said Fred Dixon, president and CEO of NYC & Company. “Curious George is a beloved and amiable character known for his adventures, and we look forward to working with him to encourage family travelers to have an enriched vacation experience in New York City.”

On , Curious George will encourage family travel with editorial content that features family friendly activities and destinations for visitors as well as New Yorkers to enjoy. The editorial content includes kid-friendly NYC travel materials; guides to NYC’s beaches, zoos, aquariums and museums for children; must-see green spaces such as Central Park and Prospect Park; and more.