CWT Has Got Game

Agency Group Adds Travel Gamification To Mobile App


There’s nothing like a little healthy and fun competition in the corporate world and Carlson Wagonlit Travel (CWT) is into the game, announcing that it’s going to integrate Travel Gamification into its CWT To Go mobile app.

If a traveller’s company uses a points-earned system, then those travellers will be able to keep track of their position on their company’s gamification leader board and that will help them make better travel decisions that support travel policy and drive savings when they are on the move.

Senior director, CWT Solutions Group, Americas, Joel Wartgow explained that: “Travel Gamification is a tool travel managers can use to positively reinforce behaviour compliance with their travel program.”

Wartgow pointed out that: “Providing travellers access to the tool via CWT To Go will help them understand the impact of their purchasing decisions, providing travel managers further opportunity to educate and influence their travellers to support the goals of their travel program.”

In announcing the move, CWT noted that various loyalty schemes demonstrate the power that collecting points and being rewarded can have on buyer behaviour; travel managers can tap into the same methodology and turn it to their advantage by creating a reward-based culture within their organization. Travel Gamification uses customized, competitive game-style elements to influence desired traveller behaviors and drive savings in corporate travel environments. Each program is tailored to specific client needs to meet the objectives of their program, and is re-evaluated throughout the life of the engagement.

“As supplier pricing appears likely to increase through 2014, it’s more important than ever for travel managers to find innovative solutions to drive savings. With Travel Gamification now available and optimized for CWT To Go, we are offering even more ways for companies to encourage the traveller buying behaviours that will drive program performance,” Wartgow said.

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