Days Inns – Canada Extends Deal With CHL

Days Inns – Canada has an expanded two-year partnership with the Canadian Hockey League (CHL).

“After a successful launch in 2018, we’re thrilled to have Days Inns – Canada on board as a dedicated affiliate partner for the next two seasons,” said Kyle Ferguson, director of corporate partnerships, Canadian Hockey League. “Strategic partnerships are a fundamental part of our strategy and we value the support of those like Days Inns – Canada, who share the same vision as we do.”

The hotel chain’s sponsorship deal will feature branded web presence, in-ice logo placement, video board commercials, spectator giveaways as well as an in-venue kiosk as part of the CHL’s National Events calendar that includes the CIBC Canada Russia Series in November, the Kubota CHL/NHL Top Prospects Game in January, and the Memorial Cup in May.

In conjunction with the on-site activation events, Days Inns – Canada will be giving fans the chance to win prizes through a series of social media contests.

“With CHL teams in 60 markets, the onsite presence in local communities is invaluable,” said Ally Wesson, senior director of marketing, Days Inns – Canada. “These events provide us with the unique opportunity to connect with CHL fans from near and far, while showcasing our brand.”