A Conversation With Transat’s Denise Heffron


In this week’s Voices of Travel podcast, host Ron Pradinuk talks to Transat’s vice-president, national sales and commercial, Denise Heffron who surprised the industry last week by announcing that, after 25 years with the company, she was retiring on March 2 of this year.

Heffron joined Transat in 1993, a few years after the company made its entry into the market in English Canada. Over the years, she has held a number of senior positions in the areas of sales and marketing, and customer care, and was responsible for operations and development in Ontario, Atlantic Canada and Western Canada.

Most recently, Denise has focused on the sales side of the operation, servicing and developing retail accounts and leading the award-winning sales and groups teams.

“When reflecting on my career at Transat, my time has been wonderful and I will forever be grateful for the incredible opportunities and adventures,” Heffron observed, continuing:

“I feel truly privileged to have worked for, and with, the best in the business.””

So take a listen to the conversation.