In anticipation of international travel resuming in 2022, Atout France Canada is taking its annual trade show for tourism professionals, Destination France, online this week.
“We’re pleased to present our trade show in spite of the pandemic,” said Mélanie Paul-Hus, director of the tourism development agency of France in Canada, during the opening event yesterday (Feb. 22). “Wow, wow, wow, for everything many of you have undertaken since last March. First of all, never giving up on your clients. Doubling the efforts to modernize your websites or spice up your social media pages while producing engaging content for your clients and your potential customers. Bravo.”
Over the course of the next few days, travel professionals and agents will be able to take part in webinars and presentations as well as schedule one-on-one meetings with exhibitors including: Occitanie, Centre Juno Beach, Toulouse Tourist Office, Dieppe Maritime Tourisme, Nice Côte d’Azur, Get to France Incoming, Cruise Provence & Cote d’Azur, Club Med, Château de la Treyne, Montpellier Tourist Board, Martinique and Galeries Lafayette.
Although it’s been a difficult year, Paul-Hus says Atout France has been busy and is in the process of developing a France specialist program for the travel trade to become knowledgeable destination experts. The program is set to launch later this year.
“We think this is going to be a great tool to help train more of you on specific destinations and themes,” she says.