DET Picks LHG And Reach For Key Role

Dubai Economy and Tourism (DET) has selected Lou Hammond Group (LHG) as its public relations agency of record for North America. As part of the partnership, Reach Global Marketing will lead the effort in Canada.

Using an aggressive, integrated and multi-tactical strategy, LHG and Reach Global Marketing will harness the collective power of Dubai’s stakeholders to increase market share in North America.

LHG Chairman and Founder Lou Hammond said: “We are honored to have Dubai Economy and Tourism join our growing destination roster. There are tremendous opportunities to showcase one of the world’s most innovative cities to a diverse range of audiences.”

Charmaine Singh, Founder and CEO of Reach Global Marketing, commented: “We have big ambitions to grow tourism business in Dubai and are excited to facilitate it in Canada. By working with DET and LHG, we’ll be able to leverage the travel demands and work together to grow the visitor economy and ensure a positive outlook for the years ahead.”

Lou Hammond Group (LHG) is a full-service marketing communications firm representing premium brands globally. The company, founded in 1984, has offices in New York, Atlanta, Charleston, Denver, Houston, Tampa and Miami. LHG currently represents some 30 destinations including countries, states, counties and cities with a strong industry track record of client longevity. ( )

Reach Global Marketing is a full-service marketing agency providing in-market intelligence, customized strategies and impactful execution with a boutique service ethic. The team is comprised of multi-disciplinary experts with a variety of backgrounds, knowledge and experience including tourism, hospitality, corporate, government, non-profit, lifestyle, beauty and more in marketing, communications, sales, event management, promotions, activations and social and digital media.  ( )