A new significantly upgraded Cook Islands Tourism web site is available in Canada, timed to a new Winter Escape campaign debut.
Cook Islands Tourism launched its “Winter Escape” digital media campaign to promote the Cook Islands as an ultimate and idyllic escape, as cooler temperatures in Canada begin to develop. The campaign uses digital banner advertisements, which are automatically served up to popular travel mediums when the temperature falls below a certain benchmark in each of the targeted cities or regions.
North American wholesalers have put together special packages for the campaign, which are hosted on the new Cook Islands Tourism website. A variety of package or tailor-made options are on offer, however, with increased emphasis placed on longer stays. New airfares were also timed with the Winter Escape campaign debut.