Ethiopian Airlines has a new program that gives passengers the option to bid for an upgrade from Economy Class to Cloud Nine (Business class). Using “Upgrade to Cloud Nine,” customers who have a valid Ethiopian Economy class ticket can make an individual bid for an upgrade. Passengers who win the bid will be able to enjoy Cloud Nine services on selected routes. If passengers aren’t successful, they retain their economy class ticket. Eligible passengers will receive an e-mail about seven days prior to their trip inviting them to submit an offer.
http://www.ethiopianairlines.com

Seen in the photo are (l-r) Ethiopian Airlines’ Aban Irani, Celine D’Mello and Timmins.