The Wyoming Office of Tourism – along with international marketing partners of Idaho, Montana, North Dakota and South Dakota – has announced a new name and brand identify, The Great American West, that is now being used to market the five-state region internationally.
“The Great American West brand perfectly captures the spirit of this five-state destination,” said James Scoon, director of global sales & services for the Wyoming Office of Tourism. “This new brand will set us apart in a highly competitive international marketplace as it will help tell the stories of the diverse offerings in our region.”
Encompassing Idaho, Montana, North Dakota, South Dakota and Wyoming, the region was previously known as the Real America.
Travel Courier Issue Date: May 24, 2018
Posted in West