It’s official. Montreal is now a member of the World Tourism Cities Federation (WTCF).
This non-profit organization is a select club made up of the world’s leading tourism cities, such as Los Angeles, Paris, Berlin and Barcelona.
Initiated in 2012 by Beijing, its primary objective is to promote exchanges between top international destinations and share tourism development experience.
With its headquarters in China, the organization is committed to improving the attractiveness of tourism cities and promoting harmonious economic and social development in these centres.
Montreal mayor, Denis Coderre commented, “We are delighted to see that Montreal has a seat at the table with the world’s biggest tourism superpowers. This is an excellent opportunity to position our city among the very best urban destinations on the planet.”
Yves Lalumière, president and CEO of Tourisme Montréal, said, “Montreal will have the chance to draw inspiration from these reputed destinations to enhance its tourism potential. In addition to participating in discussions, we will seize the opportunity to forge closer ties with various Chinese institutions. China is an important market for Montreal, with very promising tourism and economic opportunities.”
With new direct flights to China and increased economic missions to the country, Montreal is now in an excellent position to attract more tourists from this rapidly developing country. Moreover, tourist traffic from China is expected to increase 15% annually for the next three years.