oneworld is to make it easier for frequent flyers to see where they can take advantage of the privileges the alliance offers them at airports.

Distinctive new oneworld “Priority” branding will highlight key touchpoints where the alliance’s benefits are offered to top-tier frequent flyers – at check-in, fast tracks, lounges and boarding.
The new oneworld Priority logo will also feature the three oneworld frequent flyer gemstone tier status symbols – Emerald, Sapphire and Ruby – as appropriate, to enable these cardholders to identify quickly and easily where they are entitled to receive their special oneworld benefits.

All the alliance’s hubs, will feature oneworld Priority signage within a year.

(http://www.oneworld.com/benefits)