WestJet is celebrating the release of its fourth annual holiday video, WestJet Christmas Miracle: 12,000 Mini Miracles, showing how WestJetters and Blue Santa inspired nearly 32,000 random acts of kindness across Canada and from as far away as Europe and Australia.
To view the video, visit http://bit.ly/1TP7C2h.
Set to the tune of the Carol of the Blue Hats, the video tells the story of a magical 24 hours where WestJetters, and those moved by their actions, went out of their way to do something special for someone else. The video’s narrative demonstrates the power a simple act of thoughtfulness can have on someone’s day.
“We are humbled and amazed at the outpouring of response to the mini miracles initiative. Our expectations were absolutely shattered,” said Richard Bartrem, WestJet vice-president, Marketing Communications. “The video illustrates how the day played out. It brings to life the human connection and joy that WestJetters spread from coast to coast and around the world.”
This year’s initiative garnered 10,000 mentions on Facebook and Twitter, 200 million Twitter impressions and more than 300,000 visits to the mini-miracle web site hub.
As part of WestJet’s 12,000 mini-miracles day, Dec. 9, thousands of WestJet employees hit the streets and airports around the WestJet world with the goal of performing 12,000 random acts of kindness in a 24-hour period. In addition, Blue Santa, hopped into a WestJet Boeing 737 where he made stops in Halifax, Toronto, Calgary, Yellowknife and Vancouver to join his WestJet elves on the streets to spontaneously deliver gifts and good deeds across the country. Street teams were active in 13 cities and 38 airports around the WestJet world. In the end, nearly 32,000 mini miracles were recorded.