WestJet employees’ uniforms will be looking a little brighter this month with the addition of a pink, custom-designed necktie and scarf in support of the Canadian Breast Cancer Foundation (CBCF).
Employees across the airline’s network purchased the limited edition neck wear, with 100% of the $45,000 raised going to CBCF for breast cancer research, education, and support and information programs.
“Women represent more than half our workforce making breast cancer a cause worth supporting,” said Richard Bartrem, WestJet vice-president, Marketing Communications. “The WestJet brand stands for caring and as the official airline partner of CBCF we are tickled pink to adorn ourselves with the special neck wear this October.”
WestJet also announced the results of its fourth annual fundraising campaign for the Canadian Breast Cancer Foundation CIBC Run for the Cure. As a supporter and official airline of the CIBC Run for the Cure, WestJet employees, their families and friends came together on Oct. 2 to participate at 26 locations across the country, raising more than $40,000 for CBCF. Over the past four years, WestJet and its employees have raised more than $340,000 for a future without breast cancer.
“We are thrilled that 38 teams participated in fundraising and running in communities from coast to coast,” said Bartrem. “As an airline, we travel millions of miles every year. But yesterday we logged perhaps our most important miles – on foot.”
Pictured, WestJet employees, including vice-president Richard Bartrem (l) showing their team spirit. (CNW Group/WestJet)