women in travel
Canadian Travel Press
Issue Date: Dec 09, 2019
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All about empowering agents

Forecast 2020

Managing Director, Canada &
USA Sales, Air Canada


2020 will be a year in which Air Canada’s agency partners, customers, and global citizens will reap the benefits from the investments we have made in technology platforms, customer programs and environmental initiatives. This includes the Amadeus Altéa Suite Passenger Service System, our new loyalty program and the introduction of the A220 aircraft into our fleet.


The Amadeus Altéa Suite Passenger Service System will enable us to enhance customer experience and empower our travel agent partners by delivering more consistent and personalized service based on individual customer preferences and attributes, while improving operational efficiencies.

To support our global network, the system will provide greater integration with our codeshare partners and within the Star Alliance – more than two-thirds of whom are also Altéa carriers.


Air Canada is creating an industry-leading loyalty program that aims to provide unmatched flexibility, choice and convenience for customers when it debuts in 2020.

In the words of our Chief Executive Officer, Calin Rovinescu: “For many Canadians, given Aeroplan’s privileged access to Air Canada, it is the next best currency to the Canadian dollar.”

We have consulted more than 30,000 customers to identify key program attributes. Based on their feedback, we are designing a program that offers you and your clients the best reward value for Air Canada flights with unparalleled access to travel on over 40 partner airlines, including the Star Alliance global network.

Aeroplan will feature Canada’s best travel rewards credit cards, offered by TD, CIBC and American Express, giving your clients more ways to earn and redeem points for travel, upgrades, experiences, on-board product and everyday indulgences.

Most importantly, Aeroplan ushers in a new digital experience, bringing everything Air Canada has to offer together in one place.


Air Canada continues to make sustainability central to our decision-making and business processes and developing detailed strategies for our environmental responsibilities with a four-pillar approach to reducing emissions through technology, operations, infrastructure and economic instruments.

We have also designed a wide-ranging approach to reducing our use of single-use plastics. We maintain innovative recycling, scholarship and community activity programs, that also involve employees in environmental activities. This includes our partnership with 4ocean which has removed more than six million pounds of trash from the ocean and coastlines.

Among our other environment sustainability initiatives, Air Canada has also partnered in biofuel research in cooperation with the Canada Biojet Supply Chain Initiative (CBSCI) and the Civil Aviation Alternative Fuel Contrail and Emissions Research (CAAFCER).

We have invested significantly in a $10 billion fleet renewal program that has given us one of the most modern, fuel-efficient fleets in the world. Notably, new to our fleet in 2020, the A220’s innovative Pratt & Whitney PW1500G geared turbofan engines are projected to yield a 20% reduction in fuel consumption per seat and NOx emissions 50% below CAEP/6 standards. The A220 is also the quietest aircraft in its category thanks to its new technologies.

We were the second North American carrier to become an official member of the United Nations Global Compact (UNGC) Network earlier this year and are committed to the advancement of the United Nations Sustainable Development Goals.