|Hertz is the new favourite in the car rental category – one of only two categories in this year’s poll to have a new favourite – jumping up from third to first. Along with being the national favourite, Hertz was also the favourite of agents in the West and in Atlantic Canada. Budget, the 2016 favourite, finished in second spot and was the favourite of agents in Ontario. Avis, in third place, was the favourite of travel agents in Quebec. Enterprise was parked solidly in the fourth spot in this year’s poll.