Direct Travel Signs Multi-Year Deal With Sabre

Sabre Corporation has announced a new multi-year agreement with Direct Travel. Direct Travel is a long-standing Sabre customer and utilizes its full suite of agency offerings, including Sabre Red 360 and Agency Managed Commissions. Direct Travel also worked with Sabre to develop Red Apps within the Sabre Red 360 product to improve efficiencies.

Direct Travel CFO, John Coffman said: “We have a long-standing partnership with Sabre, built on mutual collaboration and trust. Our relationship with Sabre is key to our success and projected growth for years to come. Sabre helps us address many aspects of our business – driving revenue, reducing costs, and improving our efficiency.”

Sabre’s technology strategy makes it easier for agency staff to find content and customize offers that travellers expect. Coffman added, before continuing: “In an industry where it’s common for clients to feel like just another number, personalization is our true differentiator.”

The new agreement enables Direct Travel to complement services for customers worldwide, drive efficiencies and support economic growth by leveraging Direct Travel proprietary technologies along with Sabre’s travel marketplace.

Andy Finkelstein, senior vice president of agency sales for Sabre Travel Solutions, pointed out that: “Direct Travel is one of the most respected TMCs in North America and around the world, providing corporate travel, meetings and events, and leisure services. Our work together allows Direct Travel to service their customers with confidence knowing Sabre continues to deliver the content they need in such a complex environment. We are excited to serve as their strategic technology partner where they will continue to have full access to Sabre’s leading technology and broad travel content.”

Direct Travel has access to Sabre’s marketplace of more than 400 airlines, 1.6 million lodging options, and hundreds of tour operators, rail, car rental and cruise providers, to sell customized travel packages from suppliers around the world.

Go to or for more.