Discover America Canada Picks New Executive

Discover America Canada (DAC) elected its new executive team during its annual general meeting in Toronto last night.

Cynthia Farrill, Visit Florida – Canada; Denise Graham, Experience Kissimmee/VoX International; Annika Klint, KAI – Colorado Tourism Office – Canada; and Susan Webb, VoX International were picked for the 2018-2019 executive committee.

The meeting also featured a review of Discover America Canada’s activities during 2017; a look at its financial position; special presentations by Brand USA’s Karly Melo and Expedia MediaSolutions Raina Williams; and a glimpse of what the trade can expect from DAC in 2018.

On its financials, Sue Webb, DAC president, told the gathering that 2017 had been “a successful financial year” for Discover America Canada, noting that the ability to have its events sponsored “has really helped.”

“Discover America Canada is in a great position moving into 2018,” she told the audience.

Currently, the organization has 50 members – 35 are full members, with 15 associate members.

Brand USA’s regional director, Canada, Karly Melo provided the meeting with an overview of what her organization is working on these days, noting in her presentation that Canadians are still travelling to the US more than any other international destination.

Melo also offered her audience a preview of the new Brand USA film, America’s Musical Journey that will be released in Canada soon.

Travel trade types here in Canada can check out Brand USA’s site for them by going to .

Raina Williams of Expedia MediaSolutions – which sponsored the DAC AGM and is also – also offered some insights on the Canadian market, noting that Canadian air ticket sales for the US increased by 15% in 2017.

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In the photo

Seen from l to r, are Karly Melo, regional director, Canada for Brand USA; Cynthia Farrill, Visit Florida – Canada; Denise Graham, Experience Kissimmee/VoX International; Raina Williams, senior account executive, Expedia MediaSolutions; and Susan Webb, VoX International.