The newly appointed agencies will promote The Palm Beaches to domestic and international visitors, with the objective to expand tourism efforts in the aforementioned markets.
The newly-appointed agencies join DTPB’s existing international agencies, Hills Balfour in the United Kingdom and AviaReps in Brazil. The organization tasked with promoting Palm Beach County (“The Palm Beaches”) to domestic and international visitors is geared to begin expanded efforts in the aforementioned markets, after selecting the following agencies of record to work as an extension of the DTPB team:
Here in Canada, VoX International has been appointed to represent Discover The Palm Beaches
Commenting on the appointments, Jorge Pesquera, president and CEO of Discover The Palm Beaches, said: “This significant expansion will not only help us extend our brand presence as The Best Way to Experience Florida, but also highlight our commitment to visitation growth from these important markets.”
Pesquera continued: “Our leisure sales and marketing team’s energized approach will demonstrate the importance of cultivating new and emerging markets to balance potential softening in other markets. We are confident that the entire Palm Beach County tourism community will rally behind this major initiative aimed at growing our tourism economy.”
Discover The Palm Beaches believes the expansion of leisure sales and marketing initiatives will bring much-needed awareness and attention to travel agents, tour operators, and receptive operators within these markets who are already interested in Florida.
Go to www.ThePalmBeaches.com for more.