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Discovering the ‘real’ Caribbean with Island Routes

Jamaica-based Island Routes Caribbean Adventures is redefining what it means to discover the “real Caribbean”with a new brand philosophy: LIVE FUNNER. The adventure tour operator is projecting itself as providing “more than just tours and excursions, but adventures that take visitors beyond the resort and into the heart of the islands where setting sail, grabbing the reins, exploring lush peaks and tasting rich flavours are the experiences that become lasting memories. LIVE FUNNER inspires visitors to get off the grid, experience the warmth and vibrancy of the locals, and dive into the culture, beauty and natural resources that define each unique and beautiful island destination.”Island Routes provides a variety of Caribbean experiences for thrill-seekers, honeymooners and families in seven destinations — Antigua, The Bahamas, Barbados, the Cayman Islands, Jamaica, Saint Lucia and the Turks & Caicos Islands. A co-branding system makes it easy for agents to earn commissions and market vacations to their clients. To receive weekly e-Routes updates on Island Routes, register with Island Routes by clicking on the “For Travel Agents”link on the Island Routes web site, http://www.islandroutes.com .

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