Disneyland Resort Sparkles At 60

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For six decades, the Disneyland Resort has explored the frontiers of immersive storytelling and entertainment technology, bringing exciting attractions and inventive entertainment to life for guests from around the world.

July 17th marks its 60th anniversary and Bob Iger, chairman and CEO of The Walt Disney Company, observed that: “Few companies have both a legendary past as well as a limitless future. But we had the great fortune to be founded with a spirit of creativity and innovation — one that continues to define this phenomenal company, allowing us to keep moving forward to meet the future without ever losing sight of who we are and where it all started. We’re thrilled to usher in Disneyland’s Diamond Anniversary and celebrate the triumph of imagination in a place where dreams really do come true.”

(You can check out Walt Disney welcoming guests at the opening of Disneyland on July 17, 1955 by clicking here).

A glittering new parade, new fireworks spectacular and all-new “World of Color” show raise the bar, once again, on creativity and entertainment technology, keeping the Disneyland Resort and its guests forever young.

New additions include Paint the Night — All-New Electrical Parade; Disneyland Forever, presented by Honda, is the new fireworks spectacular; World of Color — Celebrate! The Wonderful World of Walt Disney will see Neil Patrick Harris join Mickey Mouse on a magical water canvas to entertain guests in this fun-filled new presentation of the popular, nighttime World of Color spectacular in Disney California Adventure.

Disneyland Diamond Days is an exciting text-in-for-a-chance-to-win sweepstakes that will award daily and weekly prizes as part of the Diamond Celebration.

Weekly prizes include a one-carat, authentic diamond, custom engraved for Disney, paired with a stay in the Disneyland Dream suite; a clear, crystal Cinderella slipper, with a diamond-and-topaz pendant, and private experiences in the park such as a party in Fantasyland or a romantic cruise aboard the Mark Twain Riverboat. The available prize will vary each week.

Daily prizes also will be awarded during the Diamond Celebration, and each daily prize package for that day includes an individualized tour of the parks with dining, preferred access to select attractions, and VIP viewing at some of the dazzling, new nighttime spectaculars.

Daily prize winners must be present on the Disneyland Resort premises at the time of entry and at the time of prize redemption in order to be able to enjoy these special experiences and theme park admission is not necessary to enter or win the sweepstakes.

For more on the contest, go to http://www.disneyland.com/diamonddays and for more on the Disneyland Resort, check out http://www.disneyland.com .