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Dominica Tourism Launches Awareness Campaign

Only three months after the devastation of Hurricane Maria, Dominica – known as the Nature Island – is showing signs of the re-birth of its nature.

With this, Discover Dominica Authority has launched a social media and digital awareness campaign targeted at Dominica’s key markets, including Canada.

The campaign highlights the attributes of the Nature Island that resonate with the true adventurer, the health and wellness fanatic, the underwater lover and the individual enchanted by the people and communities of Dominica.

“Even after a hurricane like Maria, it is pleasing to see how resilient Dominica’s climate is,” said Colin Piper, director of toursim. “It is wonderful to showcase to our visitors that Dominica is truly nature’s haven, and coupled with the warmth and hospitality of the people, Dominica should be on your radar to visit or to revisit and rediscover.”

With work ongoing at restoring the numerous sites that the island is known for, including the Emerald Pool, Milton Falls, Botanical Gardens, Trafalgar Falls to name a few, along with private sector partners ensuring that the product of hike, dive and culture is “ready-set-go,” the DDA is actively promoting various Voluntourism Packages that appeal to nature lovers in building back Dominica. Visit http://dominicaupdate.com for more information.


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