His appointment was announced by Minister of Tourism, Edmund Bartlett.
White, a Jamaican national whose term as head of the country’s tourism marketing agency will commence officially on Feb. 15, brings with him many years of marketing and business development experience. He served recently as vice-president of Cable & Wireless Business, Jamaica, where he was responsible for year over year revenue growth of 29% and 12% in 2014/2015 and 2015/2016 respectively. Prior to that, White served as vice-president, Marketing, Sales & Media Services at Columbus Communications Jamaica Limited (FLOW) leading commercial teams to deliver revenue growth in 2013 and 2014.
White has also held the positions of general manager of Caledonia Outdoor Advertising Limited, where he helped to reduce the cost of operations by 25% and grow revenues by 15% and Digicel Group Limited, working as marketing director for Jamaica, Guyana and the Northern OECS. He also served as vice-president, Sales & Marketing, CVM Communications Group Limited, growing sales output for four consecutive years between 1998 and 2001.
With a solid background in marketing, digital media and business development, the director-designate is expected to build upon the past successes of the Jamaica Tourist Board, help the JTB expand its global reach, and continue to forge a strong partnership with the private sector.
“We are pleased with Mr. White’s appointment,” said Bartlett. “He brings a solid business acumen and marketing savvy to the Jamaica Tourist Board, having developed, managed and executed vertically integrated marketing and branding strategies for a range of industry sectors including media, telecoms, advertising and technology. As a member of Jamaica’s tourism team, I am confident that Mr. White’s experience will assist the JTB to continue on its current path of delivering increased tourism results through innovative public and private sector partnerships.”
In commenting on White’s appointment, John Lynch, chairman of the Jamaica Tourist Board noted, “Donovan brings the right experience and the respect of the marketing and business sectors to this important position. In his capacity as director of tourism, he will lead the JTB as Jamaica’s tourist industry continues to grow in a highly globalized and technology driven world.”
Donnie Dawson currently serving as interim director will continue in that role until White assumes office.