The Cathay Pacific Group has entered a new era of growth and opportunity for its two airlines.
Cathay Pacific’s wholly owned sister airline Dragonair is to be rebranded as Cathay Dragon. The two will remain as separate airlines, operating under their own licences.
By more closely aligning the two brands, officials say the rebranding will capitalize on Cathay Pacific’s international brand recognition and leverage on Cathay Dragon’s unique connectivity into Mainland China – one of the world’s fastest-growing business and leisure travel markets. The airlines’ customers will benefit from greater convenience and a more seamless travel experience.
Since Dragonair became a wholly owned subsidiary of Cathay Pacific in 2006, it has added 23 new destinations and the number of passengers travelling across both carriers has grown five times to more than 7 million in 2015. The combined annual passenger number of the two airlines grew from 22 million to more than 34 million last year.
The rebranding will see a new livery created for Cathay Dragon that features a Cathay-style brushwing logo. This livery will appear for the first time on one of Cathay Dragon’s Airbus A330-300 aircraft in April and will be progressively introduced to the rest of the airline’s fleet.