Norwegian Cruise Line launched its new global brand campaign, “Break Free,” which encourages travellers to look beyond the confines of 2020 and towards a future when they can reconnect with the people and places they have missed most.
Encouraging travellers to revive their destination dreams and make them vacation realities, the campaign which is a global effort and which will run across print, digital, radio and television, marks Norwegian’s return to the mass media marketplace since March, when the company voluntarily suspended all voyages due to the growing concern of the global pandemic.
NCL’s chief executive officer, Harry Sommer said that: “At Norwegian, we have a history of innovation, and we have always had a fighting spirit. Our team has been using this pause to prepare for our comeback, and the creative minds and incredible talent we have in-house truly delivered. Feeling the weight of 2020, our internal team developed a campaign that portrays the all too familiar imagery and rhetoric of 2020 before calling to the traveller in each of us and our collective desire to feel free again. With this new campaign, we hope to reignite travelers’ optimism for the future.”
Launched in tandem with new itineraries available across its fleet as well as the Black Friday Sale, Norwegian’s best deal of the year, guests can plan their next cruise vacation well into 2023 while taking advantage of 30% off any voyage and receiving all five Free at Sea offers including free open bar, free specialty dining, free shore excursions credits, free WiFi and discounted rates for friends and family.
Sail on over to www.ncl.com for more.