EgyptAir Picks Sabre for Transformation Project


EgyptAir has signed an agreement with Sabre that will see it helping to develop and implement a transformation program for EgyptAir Airlines and Express.

The government-owned Star Alliance carrier is embarking on a comprehensive transformation strategy to increase revenues, improve efficiencies and explore new revenue streams by June 2016.

Captain Sameh El-Hefny, chairman and CEO of EgyptAir Holding Co. said, “This agreement is a part of EgyptAir’s transformation plan, dedicated to transforming the business, financial and operational structure of both EgyptAir Airlines and Express. Our goal is to increase revenues and return the airline to profitability by the end of the fiscal year 2015-2016, putting us in line with our global counterparts.”

The transformation strategy will address a wide range of EgyptAir’s important areas including reviewing and developing a plan to improve the company’s financial performance; revenue management; network, fleet and crew planning; alliance partnerships, and fuel and maintenance strategies.

El-Hefny continued, “This is a comprehensive project to review the company’s current situation and recommend changes and solutions across almost every part of our business. Sabre is recognized as the best in the airline technology industry. They know our business, our region, the challenges and opportunities we face, and they have a superior track record of helping airlines globally achieve sustain ed growth and profitability. Sabre will play a critical role in our five-year transformation strategy.”

Alessandro Ciancimino, vice-president, Sabre Airline Solutions, said, “We are pleased EgyptAir selected us from a number of global companies that specialize in consultancy and transformation projects. EgyptAir is Africa’s largest carrier and one of the continent’s most globally-recognized brands, playing a critical role in connecting commerce and tourism across five continents. We believe it has great potential for growth and success, and that’s where our focus with the airline will be.”